Marketing Tips

Marketing Tips for the Restaurant Owner / Manager

The marketing of your On Line Ordering program is critical. Marketing is the linchpin to its success. Proper marketing will drive customers to your web site. The suggestions below will not only get customers to your web site but give them the incentive to order.

You can start to consider different marketing concepts by reviewing the Online Ordering Best Practices. This document offers more details in marketing your On Line program including advertising and marketing collaterals. From this document you will want to:

Start your marketing program before starting On Line Ordering by:

Start in advance to announce that “On Line Ordering Is Coming” You may want to offer incentives like “Save X% for ordering online”. Marketing in advance will get customers excited about the new program.
Contact ASI at 800-356-6037 for information on Optional monthly email, direct mail, and other marketing activities that can help drive your online sales.
Have professional photos taken of your main items, so they can be posted on line. (see specs later in this document)

Once installed you will want to do “Whatever It Takes” do drive traffic to your web site, and then to order on line by:

Offering an incentive to order on line. Consider offering percent discount, a free drink, cookie, or brownie. You may also want to consider the option to free delivery for online customers.
Write up “delicious” descriptions of your menu items offered for sale on line. A restaurant menu is more than a list of food and prices. Rather, it should be considered a reflection of your restaurants style and concept. Find and use resources if you have troubles with descriptions. Go on-line to sites like Restaurants.about.com or go to other restaurant’s web sites to see what they are doing.
The single most important thing you can do to increase on line sales is install a “telephone auto-attendant” in your restaurant. Implementing this procedure is a sure fire method to drive customers to your web site.

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